Risk Assessment Form

reader facebook profile

The reader is seen at the edinburgh fringe festival. Moreover, he is a person who likes drama and likes to keep in fashion when he is not publicising for the show. Therefore, a reader is interested in trying to keep in fashion with the music if not the clothes. However, the clothes section could boost up their image. He likes a variety of music from electo-pop to normal pop to R&B. He is a fan of my creation 'MFG top 40'. A channel with provides the latest music within the charts and allows video messages from our fans to be shown and a fan base in which thy can vote for the most popular song.

IDEAS FOR CONTENTS PAGE

after thinking quite hard and looking at examples of existing magazines i have decided to do my contents page much like this-

ideas for the front cover

ive had many ideas for the front cover and i have listed them out using existing celebrities as examples

1. Have a close up of Mark ronson and and a long shot

2. Have several long shots of mark ronson on the front cover and this could highlight what they do in song

(e.g. have his voice repeated throughout the track allowing the fans to think there is more than one person singing. I might use this example in my magazine to appeal to a high range of Pop genre fans.

3. After doing an example of my front cover i have really decided to focus on the idea of three shots of the same person. I was thinking of either him looking at the left, looking at the right and then looking straight forward to the camera and arranging it so its three different profiles. Or i could either do several shots  of him to look like hes moving. This is a basic version.

Feedback 9.2.11

Well done Morgan. You have caught up well here and are makingexcellent progress. Keep this up.

Mrs A

My calendar

Week     Activity/Target                                           
6/02/11- I will complete my planning and book all my equipment and location i need to do a successful    
              shoot.
13/02/11- Finish my practical tasks and look at my production tasks such as photos, articles etc.

Half term-try and complete any missing work or try and locate any errors in the existing pieces.

28/02/11-  continue on with my tasks such as the contents etc.
13/03/11- Complete the practical work

Planning Photo shoot

My main idea is to have a man for the first issue of MFG highlighting that the magazine is for men. it will cover a two page article on the up and coming star who has recently sang with the likes of katy perry, Rihanna, and is now touring in the UK for 9 months or so.

The man and his props

The man will be Ryan townsend. I am talking to him about the kind of music he is into and whether he will fit into the genre of music i want the artist to be in on the first issue.

I am not quite sure if i want props on the front page of the magazine- if it covers fashion and gossip it would be quite good to get a medium or long shot of him in a stylish outfit.

Outfits

Outfits are a hard thing to decide on. Depending on the season i want to cover i can dress him in many things. However, the thing i have decided on is a suit.

Suits- Suits are an ever stylish, never changing fashion style that are always seen to be worn by the best of the best. GQ had an online picture blog of who was the stylish men of the week. All of which are wearing suits. The man who was seen as the first picture (presumably the most fashionable man) is Pierce Brosnan seen in his brilliant winter wear.

This brilliant winter wear being a pin striped suit and showing off the suaveness and flare. This is the kind of outfit i would be wanting the man to be in.  Moreover, showing the magazines class and style. 

pin stripes are an 'in thing'. Many designers now produce fashionable pin-stripe patterns for fashion obsessed consumers.

Moreover, The AUTUMN/WINTER Dolce and Gabbana 2011-12 range for milan is a range of suits both ranging in style and colours. However, most of the suits being in pinstripes.

Furthermore, after doing many hours of research for many designer labels 20111-2012 autumn winter wear it has become apparent that suits will be worn in a more more fashionable manner. Suits of all designs will be worn throughout the world and  what better to start the trend off than my magazine?

Moodboard

My magazine name

I have decided to ask a range of people what name of magazine they most like and would intend to buy. This the options i have given

• MFG- Music, fashion Gossip for men
• M MAG
• TIS- The industries speciality

The results for the magazine name:

Planning and the equipment/technologies to be used

After completing all my research tasks, i have now go on to my planning for my magazine.
However, in order to properly design and plan my magazine, the layout and my feature article i must identify the equipment and technology i need to use:

Imac- the Imac contains the technology needed to produce my magazine, for example:

• In design
• Photoshop

However, other things i need to help me with my print is

-a camera with micro lens enabling full high quality photographs
- a tripod (possibly) in order to help me with a steady shot.
- A white screen
-light enhancers in the studio that allow the light to go on specific areas

Analyzed band images

one of the main artists that interest my target audience is Katy perry. She is a huge sex symbol that hypnotizes hundreds of men to buy articles like these. Both pictures are taken for very popular magazines.


ESQUIRE MAGAZINE
The one on the left is taken from Esquire magazine, an article that was released in JUNE 29TH, 2010 and the issue was about "pop-chart topping and soon to be Russell Brand-marrying Katy Perry". The issue talked about her in a more informal style as we got to see the real Katy Perry. Risque in parts the article allowed the magazine to have huge sales. She is represented using lingerie, black heels and jewelry attracting men automatically to the magazine. She is seen top naked in order to attract attention and shows the sexy side of women with her curves and covered breasts. this is the kind of thing that a magazine aimed to men would have to show in order to gain sales.  The black gives connotations of darkness and therefore  slight sexual deviance immediately comes to mind. Jewelry such as the cross also enhances her image to the target audience as she is trying to pull off that "naughty girl" look as if she's going against the church with what she is doing at the moment. The nakedness attracts the magazine to men and the background is a simple grey color allowing it to be neutral. The reason behind this is due to them wanted to attract the target audience towards the risque picture of Katy Perry on the magazine. if thy had gone for a bright color on the background it would have made that more apparent than the actual picture they are trying to pull off for sales. The body language she gives off sis very flirtatious but in an innocent way (things such a her covering  up her left breast). Within this picture we see she has quite closed body language and even though she is shown half naked her closed in body language suggests innocence and beauty. Moreover, by doing this in a medium shot it allows the viewers to concentrate at her upper body and want to see more.



FHM
The second picture is of Katy Perry in FHM a few years back. The silk white  dress is used in order to attract the men and compliment the background. She is shown as pure and gives connotations of her being angelic which is a great contrast of how she was in the recent picture which has increased her popularity and made her one of the sexiest women. although, her shoes black(with a red sole) shows that she has a naughty streak and therefore allows men to be extremely attracted to her. Her body language gives the same sort of connotations however in a more flirtatious devilish way. She is photographed from the side in a long shot allowing the viewers to look at her whole figure. The font is very modern. She is not classed as "the girl next door'. The writing in black suggests that she has a dark undertone and the little phrase above her name is brilliant. "We photographed a girl. And she liked it" famously reflecting on her very sexual controversial song. The song that got her noticed within the music industry. Moreover, it is in red giving connotations of love and the devil ( naughty girl). the red lipstick also attracts the target audience as it is classed as the sexual color.

Project Phoenix, Demographic and Physcographic profiling

GRASS-
Gender- Its primarily aimed at males
Race- No preference, this is for all.
Age- 16-20
Socio-econmic status- B,C and E (students) will be who it is for mainly as they will have the spare money needed to purchase the magazine. Although, it is seen that students are not bothered about using spare money to buy the magazines as my question was based from 17-19 year olds. Moreover, one of the ansers to  a question said that a majority would go for a dearer magazine.

Psychographic Profiling-
I am going to aim the magazine at Mainstreamers and Aspirers, i will explain further. I am going to aim it at mainstreamers because they tend to go for well-known brand names. Therefore, if i was to aim it at them i have to use well- known fashion brands like 'Republic' 'Topman' 'River island' 'H&M' inorder to grasp that kind of market as it is the largest section.
Furthermore, i could also aim it at Aspirers as they go for smart high tech and high fashioned goods. This kind of market would fit perfectly with my USP's as they would love to read and familiarize theirself with my fashionable edge.

Analysing the journalistc style and structure of an article

 I chose to analyse the style and structure of the article from Q magazine. I felt that due to it being a more popular magazine choice i feel that the style it is written must be more superior and popular with readers. Therefore, this would be a good model for me to look at and study in more detail.

My questionnaire and results

This is the questionnaire i gave out to people in order to find out what i need to do to my magazine and what will attract people to it and here are my results from the many people i asked:

After doing this research i have identified my target audience.

Exisiting Music Magazines and their presentation

I have looked at the presentation of music magazines and mostly all are the same in the way they set certain things out. Below are some annoted pages of music magazines. This has helped me know what i have to do inorder for my magazine to even get an on-lookers attention. I have looked at the colours, the font and the USP the magazines have. I could not get a magazine like mine as mine is completely original and that is why its a USP in its self. Therefore, i gathered a range of magazines to help me understand what i need to do. This is one of the magazines which is Kerrang.

Download Top 40 analysis

I have looked deeply at the Top 40 and this is my conclusion-

In my findings i have seen that most of the singles out of the top five are mostly R&B and Pop. Most of the artists who have released the songs have been recent since the years 2006/7 therefore it would be quite interesting if my magazine focuses on up and coming acts aswell as it could gain more interest.
Artists such as Katy Perry, Rihanna and Adele hold many places within the top 40 due to their increasing popularity. Katy Perry and Rihianna inparticular due to them being sex symbols. There are more than 20 that cover pop therefore even though Pop is shown as the more popular of the genres i believe that focusing on new acts( possibly pop maybe others) could be quite interesting aswell as focusing on big artists.

My institution

I have found a publisher which would be interested in my magazine. IPC.  IPC Media produces over 60 iconic media brands. They reach very high figures with print alone reaching almost two thirds of UK women and 42% of UK men. After looking into them with alot of detail and research i have found out that they publish lifestyle brands such as "NME" and also hold luxury fashion brands such as "MARIE CLAIRE". Therefore, i feel that they will be very interested in my magazine as i could offer a mix between the two but for men.  Moreover, the advertising is very effective as the people attracted from their use of advertisement is extremely big. Their leading magazine portfolio reaches 27million UK adults and the online brands collectively reach 20 million users.

Furthermore, they are very open as to whether we are watnting to target a special kind of  brand or interest or aim at a new audience. Therefore, a publisher with flexibilty is a good one to be with as i would not be wanting to disrupt their departments and divisions due to my mixed magazine.

Identifying my USP

Expanding on my initial idea, my USP is men's fashion and gossip.  A new type of music magazine.

I feel that this will be a succesful USP because there is already exisiting women's fashion, gossip and music magazines however none for men and i feel that it would be quite interesting to do as it could unleash my creativity and cause the publishers to be in a state of wonder as to how they could advertise it and ponder about how big the figures could become. My magazine will cover the latest trend, celebrity secrets and celebrity gossip. I am going to look alot at fashion magazines and look at the colours, type of fabric and accesories needed inorder to produce a detailed magazine capturing the public's attention.
My magazine will not have a set trend but look on the seasons fashion and manage to inform the reader.

Circulation figures for 2009 music magazines

2010 figures are unavailable at this time therefore i looked at the past few years circulation figures and some magagzines are still missing off the figures so i have placed the results of the 2009 figures in due to most of the magazines appearing in that year. These are my findings:

BBC Music 42,810
Classic FM 32,534
Classic Rock 71,242 
Computer Music 17,427
 Future Music 10,862
Gramophone 32,313
Hot Press 18,394
Kerrang! 41,125
Metal Hammer 41,777
 Mixmag 26,116
Mojo 98,484
 NME 38,486
Q 94,811
Terrorizer 11,641
Top of the Pops 107,576
Uncut 75,518 
Word 26,555
Sight and Sound 19,842
Total Film 81,029

It is seen that Top of the Pops is the best selling music magazine of the year 2009. I have looked at what the magazine offers on the BBC website and it mentions that "Every issue is packed with amazing star gossip, plus hot fashion and beauty advice, sexy lads, and side-splitting cringes." Moreover, its a  magazine with an edge. The magazine offers extra details like things such as "HOT FASHION", this is just the kind of result i have been hoping for enabling me to make a magazine that sells well to the public.

It could be seen that Mojo helped obtain high publicity due to its Publisher 'Emap'. However, it could be questionned whether they still have this publicity and sales as 'Emap' sold its its consumer magazines and radio divisions to German publisher H Bauer for £1.14bn IN 2007. Therefore, it would help if the figures for 2010 were released as i could see if they remained the same or if they have changed. Therefore, im having to place that magazine out of my collection of data for now however, hopefully the results shall be released very soon inorder for me to take it into account.

Q magazine recieved very high figures due to its ability to get an interview with anyone at anytime whereas other magazines can't therefore causing sales. Moreover, it could be plausable that if the magazine was to have high publicity which i certainly hope it would and there is evidence of that, it would become possible that interviews with high celebrities would be possible.

Preliminary task and reflection

This preliminary task has helped my understand what i need to do in order to produce a basic print for the detailed magazine i need to produce ( A music magazine though of course). i have learned the basic skills for photoshop and i am quite pleased with the product i have created. i feel that with a little more training on photoshop i will be able to make the product a very lively and eye-catching magazine and therefore making it more of a successful read.


I am quite pleased with the front cover, however i feel that with more text and pictures it could have been much more realistic and interesting. i adopted quite a casual text style because of my audience being of the same age. i feel that it bring a feel of informality and allows the reader to pick up the magazine without it looking to structured and regimented. i decided to go for the color green for the background as it often symbolises money, money of course gives the impression of these students obtaining high paying jobs and a good future. Green suggests stability and endurance and is a color that catches the human eye very easily therefore, i thought this would be a good color to choose. However, green isn't the only color, red was used in order to contrast the green allowing it to become even more eye-catching. Red symbolises strength and determination therefore i thought it would be quite good to catch the students attention.  The yellow is used for warmth and symbolises happiness therefore i thought the title being in yellow wold give the students a hint of happiness.  The contents page adapts the same principles however, this time the yellow is used to bring attention to the principles or editors note. the rest of the text is in black in order to raise attention to any other high notices. 

 i have really enjoyed this task and it has given me the correct attitude needed to make a high selling product. It has given me the ideas  in order to create a successful magazine with a very good range of shots. i will now be thinking about the proper layout of my magazine design.

Initial Ideas

Music magazine-

The magazine could either focus on one particular type of music like indie or focus on all types of music and cover a multitude of different artists and music genres.

I am going to read a couple of magazines in order to properly identify the features needed to make a successful magazine. I will also look at how images of artists are done

i am going to look at the detail involved in writing articles and look at how set out music magazines contents pages' are.

i am looking at targeting a wide audience however after thinking deeply and looking at magazines i think it would be quite interesting to look at mens fashion and music. 'topman' for instance has 'topman ctrl' a website which talks about fashion AND cover some music.

"CTRL is a new concept in UK music, each month we dig deep into the sounds and styles in a different band's head as they take charge of CTRL online "- http://www.topmanctrl.com/about/

Therefore, i was to reverse their main subject which is clothes and concentrate on their minor subject music i can create a very interesting magazine that covers a range of music and have a men's fashion range.

I am going to think of a suitable name that covers the areas i am going to cover.