I have found a publisher which would be interested in my magazine. IPC. IPC Media produces over 60 iconic media brands. They reach very high figures with print alone reaching almost two thirds of UK women and 42% of UK men. After looking into them with alot of detail and research i have found out that they publish lifestyle brands such as "NME" and also hold luxury fashion brands such as "MARIE CLAIRE". Therefore, i feel that they will be very interested in my magazine as i could offer a mix between the two but for men. Moreover, the advertising is very effective as the people attracted from their use of advertisement is extremely big. Their leading magazine portfolio reaches 27million UK adults and the online brands collectively reach 20 million users.
Furthermore, they are very open as to whether we are watnting to target a special kind of brand or interest or aim at a new audience. Therefore, a publisher with flexibilty is a good one to be with as i would not be wanting to disrupt their departments and divisions due to my mixed magazine.
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