GRASS-
Gender- Its primarily aimed at males
Race- No preference, this is for all.
Age- 16-20
Socio-econmic status- B,C and E (students) will be who it is for mainly as they will have the spare money needed to purchase the magazine. Although, it is seen that students are not bothered about using spare money to buy the magazines as my question was based from 17-19 year olds. Moreover, one of the ansers to a question said that a majority would go for a dearer magazine.
Psychographic Profiling-
I am going to aim the magazine at Mainstreamers and Aspirers, i will explain further. I am going to aim it at mainstreamers because they tend to go for well-known brand names. Therefore, if i was to aim it at them i have to use well- known fashion brands like 'Republic' 'Topman' 'River island' 'H&M' inorder to grasp that kind of market as it is the largest section.
Furthermore, i could also aim it at Aspirers as they go for smart high tech and high fashioned goods. This kind of market would fit perfectly with my USP's as they would love to read and familiarize theirself with my fashionable edge.
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